• Writing Isn't an Art—It's a Science.

    THE READER'S BRAIN: HOW NEUROSCIENCE CAN MAKE YOU A BETTER WRITER

  • A SHORT GUIDE TO YOUR READER'S BRAIN

    And how it should influence your writing

    A three-minute guide to how your reader's brain works—and how the reading brain should influence your writing

  • THE FIRST WORD ON WRITING

    The first science-based guide to everything you need to know about writing.

    Stop fretting and start writing.

    Science + humor + easy-to-follow principles = your writing life raft.

    Learn how a controversial new book uncovers the science behind writing.

     

    Ever wonder why every book on writing tells you something different? Or gives you such vague advice, like "avoid using unnecessary words"? The Reader's Brain leverages decades of research into the reading brain to provide clear-cut guidelines on how words, sentences, and paragraphs impact your readers.

     

  • CAN YOU MAKE SENSE OF IT?

    Easier than You Think...

    Writing for the Better.

    Helping You to Make Sense of It.

    Go Ahead, You're Nearly There...

  • WHAT THEY'RE SAYING

    "There is a lot to like in this book, not least the pragmatic examples,
    acerbic humor, and insights into why some writing is impenetrable. The
    best line in the book: 'In contrast, lower scores on the Flesch-Kincaid
    indicate easier reading, with Dr. Seuss’ Green Eggs and Ham scoring an improbable -1.3. This score suggests the ideal reader of Green Eggs and Ham is a fetus.' I nearly broke a rib laughing."
    —Vint Cerf
        Internet pioneer and Vice President, Google

    I NEARLY BROKE A RIB LAUGHING.

    "This book is desperately needed across great swaths of corporate
    America and should be taught at every level from K-12 to graduate
    schools."

    —Andrew Hargadon
       Soderquist Chair in Entrepreneurship
       Graduate School of Management, University of California, Davis

    ...SOME OF THE BEST ADVICE ON WRITING THAT I HAVE SEEN...

    "Be warned: if you read this book, you’ll see how flawed your writing is. But take heart too, because if you follow Douglas’s advice, those flaws will start to disappear. Her bracing, mordant and lucid words show that good writing is a skill you can learn – and that the best way to do it is not to defer to grammarians and style gurus but to understand what goes on in the mind of the reader. In other words, you should write to be read. This book offers some of the best advice on writing that I have seen, whether you are writing a legal document or an email to your mother."
    —Philip Ball
    Science writer and author of The Music Instinct

  • WANT TO LEARN MORE?

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  • YOUR READER'S BRAIN

    Your data-driven look at the science behind writing.

  • THE READER'S BRAIN

    How Neuroscience Can Make You a Better Writer

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